BAKERY INSIDE THE LOGO

Mykyta Petrov, Creator, Rockets. Growth R&D Anastasia Sirenko, Art Director, Rockets. Growth R&D Taras Mokhonko, Strategy, Rockets. Growth R&D Anastasia Prekrasna, Strategy, Rockets. Growth R&D Daryna Rakovets, Producer, Rockets. Growth R&D Kateryna Magon, Client Service Director, Rockets. Growth R&D Serhii Artemenko, Creative Director, Rockets. Growth R&D Alisa Mikulich, COO, Rockets. Growth R&D Vladyslav Polonskyi, Founder & CEO, Rockets. Growth R&D

HOW TO SIMULTANEOUSLY HONOR BREAD AND SHOWCASE THE FULL RANGE OF PRODUCTS USING A SINGLE LOGO? BACKGROUND Traditionally, the stove was the heart of every Ukrainian home, our ancestors treated it with great respect. That is why there are many age-old traditions in our culture where the stove plays a central role. The Ukrainian bakery Agrola decided to pay respect to bread-baking traditions in its logo. SOLUTION AGROLA incorporated the image of a stove into one of the letters of the updated logo. A wide range of freshly baked products prepared in the stove has become the central element of the updated identity. The brand identity has been refreshed to keep pace with its products.