HALF-FULL COFFEE DONATION
Учасник: Publicis
Країна: Україна
Блок/Конкурс/Категорія: D. DESIGN / D01. GRAPHIC COMMUNICATION
Нагорода: Gold
Рекламодавець/Бренд: 1991 Charity Fund
Рік: 2025
Креативна команда:
Anna Syvkova, partnership manager at 1991 Maryna Pertsovych, communication specialist at 1991 Ivanna Zhyvachuk, project manager at 1991 Kosta Schneider — Chief Creative Director, Publicis Groupe Ukraine & Czech Republic Mykhailo Petrusiak — Creative Director, Publicis Ukraine Oleksandra Trachuk - Senior Designer, Publicis Ukraine Yegor Pysarenko - editor Smirnov Nazar - editor
Креативна ідея:
Every day, Russian forces shell peaceful cities, destroy homes, and take the lives of innocent people. This shot-through coffee cup is a stark reminder of the constant danger our defenders face on the frontlines. We invite you to join the fundraising effort to buy a CASEVAC vehicle for Ukraine’s Special Operations Forces. By purchasing filter coffee here, you're automatically contributing: 100% of the payment goes toward the fundraiser. The café and roasters cover half the cost — and you cover the other half, receiving just half a cup of coffee for a cause that’s worth everything. We believe the glass is still half full. Our unwavering optimism — and our steady support for the heroes holding the line — brings us one step closer to the victory we all await.