Minefield Honey: Designing Hope

Kosta Schneider Chief Creative Director Publicis Groupe Ukraine & Czech Republic Sergiy Biloshytskiy Creative Director Saatchi & Saatchi Ukraine Dmytro Moloshnikov Head of Design Saatchi & Saatchi Ukraine Valeriia Voitovych Junior Art Director Saatchi & Saatchi Ukraine Yevhenii Babii Senior Copywriter Saatchi & Saatchi Ukraine Daria Hrytsenko Graphic Designer Saatchi & Saatchi Ukraine Mariia Kondratiuk Junior Graphic Designer Saatchi & Saatchi Ukraine Vitaliy Marynov Motion Designer Saatchi & Saatchi Ukraine Taras Dzhumaha Producer Publicis Groupe Ukraine Bohdan Shemeliak 3D Artist Saatchi & Saatchi Ukraine Marian Motion Designer Freelance Tetiana Slyvko Managing Director Saatchi & Saatchi Ukraine Olena Orlovska Client Service Director Saatchi & Saatchi Ukraine Alona Boiko Account Director Saatchi & Saatchi Ukraine Stanislavs Chornous Account Manager Saatchi & Saatchi Ukraine Maryna Bobko Account Executive Saatchi & Saatchi Ukraine Dmytro Grushevsky New Business Director Publicis Groupe Ukraine Yulia Meduna Corporate Communications Manager Publicis Groupe Ukraine Client Kateryna Spivakova Communication & GR Director Kernel Oksana Kostiushko Head of PR projects Kernel Lialina Victoria Deputy Director of the Department of Public Diplomacy and Communications Ministry of Foreign Affairs of Ukraine Yaroslav Turbil Strategic Communications Expert Team Co-Lead Ministry of Foreign Affairs of Ukraine Support Ruslan Bieliaiev Dronarium

Background Before the war, Ukraine's land fed over 400 million people globally and was home to millions of farmers producing nearly half of the nation's agriculture. Today, the same land is the most heavily mined on Earth. Tension 70% of small farms have lost income. Demining is expensive, slow, and deadly. An average price of 1 hectare demining is 5000-7000 euro. Idea The Minefield Honey Project – is a revolutionary business model that lets farmers earn from their land for demining, without ever setting foot on it. We transformed farmer into a keeper for the only workers who can still farm on mined lands: bees What we shared with farmers technology to safely reclaim abandoned minefields a special seed mix beehives with a custom design full rights to the Minefield Honey brand partnership with distributors How farmers earned money auctioned online auctioned at global events retail in Germany e-shops (Etsy) collaboration with other brands