SubSub "Got talent?"

CD: Olexandr Solonko Account director: Artur Redzynets Copywriters: Roman Pyskun, Anton Solonko Design director: Vik Vatamaniuk Art director: Veronika Syniavska Designer: Olesia Bahrii Motion designers: Yehor Pryima, Olesia Bahrii

BACKGROUND SubSub is a multi-channel network company (MCN) that assists in the development and monetization of YouTube channels. CHALLENGE The first challenge was to distance our brand from the association with the MCN sector because many creators believe that such companies unjustly claim a significant portion of their earnings. The second challenge was to create a new name and visual style that would be easily understood across different locations and audiences, as the brand works with creators from America, Europe, Africa, and Asia. SOLUTION The more subscribers a YouTube channel gains, the more its creator earns. Therefore, we took the word "Subscribers", stripped away everything irrelevant, added a playful rhythm, and thus, SubSub was born. The new SubSub logo features creative binoculars, symbolizing the constant search for talent. Vibrant colors convey the energy of creativity. And joyful emojis, derived from basic glyphs, spread positivity everywhere, whether in Ternopil or Tokyo.