Учасник: SHOTS
Країна: Україна
Блок/Конкурс/Категорія: A. FILM & AUDIO / A05. CRAFT - DIRECTION, CINEMATOGRAPHY AND EDITING
Нагорода: Gold
Рекламодавець/Бренд: Kyivstar
Рік: 2023
Креативна команда:
OKEAN ELZY Sviatoslav Vakarchuk KYIVSTAR Head of Marketing communications – Yuriy Chornenkiy Brand Manager – Olena Ignatenko PR Manager – Kateryna Bondarenko SHOTS Creative Director – Stanislav Kachanovsky Art director – Fedir Boyko Copywriter – Anna Zaporozhchenko COO – Marina Martynova Account manager – Anna Verhai NO STARS Director – Pavel Buryak DOP – Boris Borisov Steadycam – Ruslan Bogdan 1 AD – Valentyn Semko СEO – Іvan Krutous Executive producer – Daria Volgina Line Producer – Valeria Viniukova Producer Assistant – Valeria Gavrylova Bidding Producer – Dima Triplov PM – Mykola Poluden Admin – Taras Golova Art Dep: Danilo Dubrovskiy Oleg Katsan Bogdan Konakh Vlad Oliynyk Ihor Antoniuk Eduard Goshuliak Denys Dovgan Yevhen Sasim Yevhen Chelnyk Denis Zolotaryov Location Director – Viktor Shava Location Manager – Yehor Yehorov Stylist – Vasyl Bondarenko Stylist assistant – Gennadiy Pyvovar MUAH – Olena Kulish Casting Director – Pavlo Makarchenko Casting Manager – Kateryna Mamchur Focuspuller – Andriy Karpets Gaffer – Leonid Sydorenko Best boy – Artem Tyshchenko Electrician – Oleg Byblyk Spark – Sergiy Rudenko Spark – Firas Al-Rikabi Spark – Vakhid Borchashvili 1AC – Kostyantyn Posvaliuk Sound recorder – Sergiy Verdes Playback – Oleksandr Sofin Editor – Kyryl Volovych Post production – Сamaradas Sounddesign – Cavemen records Color grading – Julia Rosetti PATRIOT STARWAGEN FILMOTECHNIC: Roman Kotliar Roman Korolchuk Oleksandr Roshchyn Actors Olga Knyagnytska Anatoliy Bachynskiy Andriy Dyomkin Maksym Kyrychenko Yevhen Makarenko Oleg Ukolov
Креативна ідея:
Almost 30% of Ukraine is mined due to russia's invasion - which means that over 10 million people are living under constant threat, with thousands unable to return home because of it. As the sappers say, '1 year of war equals 10 years of demining.' But we don't have time to wait. We need to demine Ukraine right now. So that as many Ukrainians as possible can finally return home. With this goal in mind, Kyivstar and the Come Back Alive’ Fund launched the fundraising project 'We are to live here.' The aim is to raise 175 million hryvnias to provide engineering and sapper units of the Armed Forces of Ukraine with necessary equipment. One of the main fundraising activities was a music video by the Ukrainian band 'Okean Elzy' for the symbolic song 'I'm Going Home,' which resonates with the entire country. In the video, we tell a story of a girl who chose an unconventional path - she became a sapper to demine the territory of her town and make it safe for everyone who, just like her, wants to return home. To create the video, we consulted with various groups of sappers to understand all the specifics of their work and show all these nuances to the viewers. Similarly, we approached the choice of locations. Because in such communication, nothing should be artificial. The house in the final scene is a real house that has suffered during the occupation of the Kyiv region. And the training center is a real center where military personnel are trained every day. The music video served as both a media coverage of our initiative and a tool for fundraising through monetization on platforms. It has been viewed over 1 million times. As a result, we managed to raise 180 million hryvnias + 500,000 from the video monetization. This equates to providing 146 engineering and sapper groups with pickups and new equipment.