Imperfect manifesto

Creative Director: Nail Muratov Group Head: Dariya Orazbayeva Art Director: Yerkebulan Kaliyev Account Manager: Katya Berestovaya Motion Designer: Slava Ligay, Oleg Nepomnyashchikh Production: Director: Renat Poposhev Producer: Katya Berestovaya   DOP: Dauren Tanyrbergen Gaffer: Ilyas Sayan Editor: Slava Ligay Production Designer: Akbala Turginbaeva Motion designer: Slava Ligay, Oleg Nepomnyashchikh 3D Animator: Anel Mailybayeva, Roman Mokrov, Renat Poposhev 2D Animator: Rustem Poposhev Collage Animator: Timur Akhmetov Clay Animator: Rustem Poposhev Timelapse Photographer: Denis Berestovoy, Arnur Amirgali Color Grader: Denis Berestovoy Composer: Rustem Poposhev Voiceover Artist: Nail Muratov Cast: Nail Muratov, Absalyamov Amirlan, Erkebulan Kaliev, Daria Orazbaeva, Dmytriy Volkov, Artur Karabajak, Dmitry Larionov

In Kazakhstan, advertising often portrays an unrealistic perfection, and agencies remain indistinguishable from one another. SEED agency set out to break this cycle and stand out by embracing authenticity over artificial ideals. Our manifesto highlights that real connections come from honest, relatable storytelling and defines our mission—to create ads that truly resonate with real people and their needs. To convey this visually, we disrupted the norm with a diverse mix of creative techniques—2D animation, live-action, 3D, claymation, stop-motion, and more—each adding texture and unpredictability. Raw, imperfect imagery set us apart from glossy ads, proving diversity is more engaging than perfection. We also referenced over 20 global and local brands, embedding nods to Kazakh realities. The result: an ad about advertising itself, reinforcing our distinct identity and proving that authenticity builds real audience trust.