Keep the History, Make the History

Agency: Cheil Kazakhstan Client: Samsung Kazakhstan Production: Paperbox Cheil Kazakhstan Executive Creative Director:  Nurlan Satarov Creative Group Head: Mariam Kuliyeva Copywriters: Dinmukhamed Aripbayev Mariam Kuliyeva Art Directors: Nurlan Satarov Boris Plotnitskiy MX Account Director: Rima Abuzyarova Account Executive: Dariga Kalmatayeva Producer: Maryam Ospanova Samsung Kazakhstan Head of MX Marketing: Zhuldyz Bexultanova Product Management, MX Marketing: Azhar Akmoldina Paperbox Director: Kostia Sobol Director of Photography: Yuriy Lewandowski 1st Assistant Director: Mariya Issitova Producer: Viktoriya Kotyay Line-producer: Stanislav Kotyay Location Manager: Leonid Pivovarov Location Manager: Orazymbetov Azamat Administrator: Daniyar Omarov Administrator: Anatoliy Firsov MUA: Nataliya Asheulova Wardrobe Stylist: Yevgeniya Artyomova Wardrobe Stylist Assistant: Ayana Oralkhan Production Designer: Yuliya Yuki Kravchenko Assistan Production Designer: Adlet Mendybaev Art Department: Malika Tasbulat Art Department: Lazarev Mikhail Art Department: Zhandos Ali Art Department: Zinchenko Sergey Casting Director: Alla Corsak Casting Manager: Zhanna Baizakova Casting Manager: Karina Mukanova Casting Manager: Nata Shevchenko Editor: Victor Brodyagin DIT: Eldar Dzhabrailov DIT: Ziyavutdin Kadiyev Steadicam Operator: Danya Gutan Steadicam Operator: Ilya Miller Steadicam Assistan: Vlad Zonov Focus Puller: Azamat Khabibullayev Gaffer: Furkhat Safarov Catering: Malkeyev Ramil Cast: Azharkul Tazhibay Cast: Daniyar Batykov Cast: Sayan Esbol Cast: Mansur Orynbasar Cast: Nazym Arzimbetova Cast: Armanbek Utepbayev Cast: Merey Suleimenova Making-of (camera and editing): Alexandr Sozonov Post-production: Ruslan Mukhambetov Sound Engineer: Arsen Oganesov Color Grading: Yuriy Lewandowski

Brief Emphasize the main value of the Samsung Galaxy Series – constant progress and innovations. Solution The idea is to create a brand manifesto in the form of a story of a person who achieves success through dedication to the ideals of his culture and the desire for constant development. Viewers experienced the key moments of his life when he learned about his roots through the prism of Galaxy technology. Campaign Period: July 2023 - August 2023 – YouTube – Cinema, 2.39:1 Cinema Scope – Instagram  – Retail Displays – Retail on TV Screens – Brandshop  – Landing Page – Sales Promo – E-Mail – Display Ads Results – 575 000 visits on samsung.kz to Galaxy S23 Series – Sales Boost