Laundry Feelings

Agency: Cheil Worldwide Kazakhstan Client: Samsung Kazakhstan Production: Chilly Cheil Worldwide Kazakhstan Creative Director: Nurlan Satarov Agency Producer: Aida Grigoryeva Creative Group Head: Oleg Pak Art Director: Arman Jumabayev Copywriter: Gauhar Zhanbossynova Graphic Designer: Zhanna Zhetenova Art Director (Film): Nurlan Satarov Account Manager: Assiya Biltayeva Account Director: Gulmira Danayeva Creative Group Head (Partial): Valeriy Volodin Copywriter (Partial): Valiyeva Sayara Samsung Kazakhstan DA Head of Marketing: Rustam Kamalov Product Management, DA Marketing: Arsen Zhanseitov Chilly Production Director: Konstantin Sobol DOP: Yuriy Lewandowski Executive Producer: Karina Mukanova  Producer: Viktor Brodyagin  1st AD: Mariya Gaeyvskaya  2d AD: Anna Prots Production Designer: Marita Ardashova Costume Designer: Akbupe Abdrash Costume Designer: Arsen Zhanseitov Choreographer: Konstantin Dikhnov  Starring: Radmir Sapargaliyev, Irina Satkanova Music Composer: Dana Zulpykhar

Washing and Drying Perfected Samsung launched an innovative all-in-one washing and drying machine. Instead of focusing in communication on technical details like competitors did, we created a visually appealing cinematic film showcasing product in action. The film creatively advertises an Al-powered all-in-one washing and drying machine through a symbolic dance performed by two faceless dancers — a female figure in orange (drying) and a male figure in blue (washing) - guided by an orange glowing globe representing Al optimization.