Lavazza Voicy

Chief creative officer - Francesco Poletti Executive creative director, copy - Rafael Genu Executive creative director, art - Cristian Comand Deputy creative director, art - Francesco Sgritta Deputy creative director, copy - Davide Labò Client lead - Veronica Pagani Group account director - Valeria Pedrazzini Account director - Sofia Storzini International co-ordinator - Costanza Angeletti Head of strategy - Luigi Accordino Senior strategist - Alessandro Grossi TV producer - Sara Poltronieri  Media agency - WaveMaker Production advisor - The Producer International Production company - Movie Magic International Executive producer - Annalisa De Maria Producer - Alessandro M. Naboni Director - Ali Ali DOP - Pierre Mouarkesh Editors - Neda ZagGabriele Agresta Colourists - George Kyriacou @Black Kite StudiosDaniel Pallucca Video post-production - Hogarth WW ItalyMathematic Audio post-production - Hogarth WW Italy Music - Zwei Digital director - Danae Mauro Digital Photographer - Mauro Parma

Lavazza introduces ‘A Modo Mio Voicy’. The first coffee machine with Alexa built in, and a new way to experience coffee at home. In the opening scene, a woman orders a cup of coffee through Alexa, and Voicy immediately starts preparing it. We then embark on a rapid succession of scenes, eventually emulating a word-of-mouth effect. From a young rocker to a talk-show host, from Shakespearean actors to North Polers, everyone is talking about the talking coffee machine. This is also the perfect opportunity to showcase some of its features, as the Voicy – and Alexa – become part of the story, making coffee and cracking jokes.