MITKA "Invisible Handyman"

CD: Oleksandr Solonko Producer: Artur Redzynets Copywriters: Roman Pyskun, Anton Solonko Designer: Olesia Bahrii Production: NO STARS Director: Yevhen Hozheyshyi DOP: Denys Lushchik 1st AD: Daryna Lukashenko Executive Producer: Daria Volgina Producer: Valeria Gavrylova Producer Assistant: Olha Trofymchuk Art Director: Olena Yemelyanova Style: Dina Golubeva MUA: Olena Kulish 1 AC: Ruslan Vitkovskyi Sound Recordist: Sergiy Verdes Editor: Victoriia Dvornikova Color grading: Alina Borschova Post PRD studio: CAMARADAS Sound FX: Cavemen Records

BACKGROUND MITKA is an inexpensive and efficient paint in spray cans that offers numerous useful properties. CHALLENGE The previous year, we launched an ad campaign featuring Hennadii "The Screw" — the host of the Do-It-Yourself YouTube show who personally tests the properties of MITKA paint. For the next campaign, our task was to further evolve the concept of the Do-It-Yourself show in order to broaden the target audience. SOLUTION The concept of testing the properties of a product is akin to testing the validity of myths. Therefore, we came up with the idea of Hennadii "The Screw" debunking myths surrounding the paint MITKA, by drawing inspiration from the popular TV show MythBusters.