Play Your Way

Creative Director – Alex Netrebchuk Creative Group Head – Dmytro Baza Senior Art Director – Svitlana Liadova Senior Copywriter – Andriy Klimenko Senior Copywriter – Viktor Sinkov Creative Excellence Director – Romanna Lobach Client Service Director – Olga Rozhankivska Chief Creative Officer McCann Kyiv - Eugene Kaminskiy Account Director – Tetiana Pashkivska Group Account Director – Hanna Bobina Head of Production - Yura Skliaruk Кредітси: NESTLE TEAM BEO Confectionery – Roman Ianovych Senior Brand Manager Tablets, Confectionery – Kateryna Konsevych PRONTO FILM TEAM Director – Volodymyr Veselov DOP – Oleg Bondarenko 1st AD – Dima Hasanov Executive Producer – Max Asadchiy Line Producer – Iryna Shmotolokha Producer's Assistant – Vlada Herasymchuk Production Manager – Mykola Poluden Production Assistant – Ivan Shemelin Location Manager – Viktor Shava Casting Director – Veronika Tomashevska Choreographer – Kateryna Luzan ART DEP Production Designer – Vanya Levchenko Production Designer Assistant – Yulia Antykova Props Master – Serhii Hrekov Set Constructor – Bohdan Leontiev Packshot Master – Lesya Mokrenets Mockup Master – Anton Logosha STYLE AND MUA Costume Designer – Vasyl Bondarenko Costume Designer's Assistant: Hanna Diianchuk, Ivan Masliuk Key MUAH – Mariia Sova Muah Assistants: Marie Reutova, Asya Veresotska, Snezhana Konovalova, Sofiia Yakovchuk CATERING: ENERGY CATERING TECH CREW Gaffer – Yaroslav Kutnik Focus Puller – Andrii Karpets Playback – Eli Tayler 1AC – Vitaliy Topchiy 2AC – Vova Tonkonogov Dolly – Vlad Foris Making Of – Svyat Sydor POST Postproduction Producer – Annette Usova Editor – Eli Tayler Postproduction Studio – Casper Studio Postproduction Supervisor – Ruslan Nazarenko Colorist – Valentin Vernigor Composer – Suren Tomasian Foley Artists – Cavemen studio CAST Mains: Hanna Yarmolenko , Dima Rudenko Secondaries: Johanna Garsia, Dmytro Lyakh, Vitalii Zelenyi, Mila Ohai, Oleksandr Martynenko, Anton Klymchuk, Kateryna Onipko, Borys Savenko, Yulia Shylo

Changes always make our life richer and more interesting, but they are difficult to commit to. Especially when your entire life has been subordinated to a different rhythm and order, it's hard to show determination. Svitoch inspires you to be brave, follow your desires, and live life to the fullest. The creative solution was based on the chess game as a metaphor for routine and subordination to strict rules. But even under such circumstances, while continuing to play by the rules, you can change your attitude, find something new and unusual in the routine, and feel the fullness of life. The heroine of the video takes part in a chess tournament. But an ordinary game suddenly transforms, all thanks to Svitoh chocolate. The crisp snap and rich bite of chocolate blend with the chaotic clatter of pieces and the ticking of chess clocks, creating a new rhythm—one that sparks inspiration. Feeling the pulse of this unexpected symphony, the heroine embraces it, turning a dull match into a performance full of passion and excitement. To establish the deepest emotional connection with the audience, the communication is completely free of a narrator’s voice—no explanations, no distractions. Instead, the focus is on pure emotion, captivating visuals, and the hypnotic rhythm of the game, all woven seamlessly into a single immersive experience.