Spa Holidays for Every Taste

Dentsu Creative Finland Executive Creative Director: Mikael Nemeschansky Art Director: Micke Nikander Copywriter: Joel Pircklen Project Manager: Marianne Hokkanen Graphic Designers: Marko Virta & Petra Stendahl Production: Tonto Helsinki

Challenge Holiday Club’s goal was to increase the appeal of their spa resorts and be the first choice for consumers when they consider booking their winter vacation destination. People have perceived Holiday Club only through spas and them being a provider of holiday homes. The diverse recreational opportunities at the destinations were not well known. Insight Holiday Club’s spa resorts combine the best aspects of a vacation: just the right amount of activities and facilities to relax when you feel like it. And, of course, the spa. When the best things about a spa vacation are combined, they should also be combined in advertising. Idea We created a concept that seamlessly integrates the best aspects of a spa vacation. Campaign assets feature films and still images showing the destination’s activities being experienced underwater. Execution We created a multi-channel brand campaign, where the creatives capture the essence of Holiday Club’s spa destinations in a distinctive and fun way. The campaign message, “Spa Holidays for Every Taste,” encapsulates how there are activities available for everyone.