Staybl

Company Credits: Havas Germany - Idea Creation/ Production/ PR/ Media Placement Havas New York - Idea Creation/ Production/ Post Production Havas CX helia - Production mmp.film - 3D Animation msound munich - Sound Production dreifarbenpanda - Production Creative team: Michael Schöpf - Creative Director - Havas Germany Walter Ziegler - Creative Director - Havas Germany Guido Eichhoff - Creative Director Digital - Havas Germany Jan Peisert - Head of UX - Havas Germany Emanuel Klimschak - UX Designer - Havas Germany Jose Lozano - UX Designer - Havas Germany Julia Bürckel - Creative Designer - Havas Germany Lorena Wolf Junior - Motion Grafic Designer - Havas Germany Antonia Kuwertz - Art Director Digital - Havas Germany Albert Memet - Senior Art Director Digital - Havas Germany Timo Cremer - Art Director - Havas Germany Sascha Holzhammer - Senior Art Director - Havas Germany Maximilian Eder - Art Director - Havas Germany Alexander Catapano - Senior Copy Writer - Havas Germany Martin Steinorth - Head of Digital & Technology - Havas Germany Arnaud Atchimon - Creative Technologist - Havas Germany Eric Schoeffler - CCO - Havas Germany Nicolas Becker - ECD - Havas Germany Jennifer Gauselmann - Award manager - Havas Germany Jennifer Bayer - Office Manager - Havas Germany Marie Euler - Head of Corporate Communications - Havas Germany Arne Michels Legal Counsel & Data Protection Officer Havas Germany Judith Domogalla - Agency Producer - Havas Germany Anna Schedl - Project Manager - Havas Germany James Huerta - Executive Director, Creative Technology - Havas CX helia Kathrin Hoffmann - Head of Experience Design - Havas CX helia Joe McHeffey - CD, Experience Design - Havas CX helia Angus Lo Senior - Experience Designer - Havas CX helia Danny Wang - Group Technology Director - Havas CX helia Kurt Lorey - Creative Technologist - Havas CX helia Lan Zhang - Creative Technologist - Havas CX helia Corbin Ordel - Creative Technologist - Havas CX helia Janice Chen - Senior Visual Designer - Havas CX helia Kate Hofstra - Sr. Director, Content Strategy - Havas CX helia Jonny Leahan - CD, Copy - Havas CX helia Michael Odibo - Sr. QA Analyst - Havas CX helia Bharat Kumar - ECD - Havas New York Marcelo Ramirez - ECD Havas - New York Dan Lucey - CCO - Havas New York Valentine Roche - Awards Manager - Havas New York Nancy Wynne - General Counsel - Havas New York Bria Bryant - Head of Communications North America - Havas New York Lindsay Stein - Chief of Social Impact & PR - Havas New York Tara Reid - President Havas Formula - Havas New York Alexis Anderson - Executive VP Havas Formula - Havas New York Alison Bruder - Associate VP Havas Formula - Havas New York Jared Kreiner - Director Havas Formula - Havas New York Felix Auer - Syncronizer - freelancer  Volker Schmidt - Director of photography - freelancer  Dennis Krahwinkel - Director of photography - dreifarbenpanda film production

Backround:                                                                                                                                "More than 10 million people worldwide suffer from Parkinson's disease. But what few people know: Parkinson's does not only affect old people. From the age of 40, just about anyone can develop the disease. In other words, even younger people , who still want to actively participate in life, are affected. We were tasked to support these people with an attention-grabbing and at the same time cost-efficient digital idea."                                                                                                                                                                                                                                                                          Creative Idea:                                                                                                                              "The most common Parkinson's syndrome is an uncontrollable tremor. As a result, even the simplest hand movements become a challenge. Writing. Reading. Eating. Drinking. But also the use of smart devices such as tablets or smartphones. The latter in particular makes it difficult for Parkinson's patients to take advantage of the digital age. This is because the tremor makes it significantly more difficult to operate and read on the smart device. With the free browser app Staybl, which automatically compensates for any tremor, we are therefore making it easier for everyone with tremor to access the digital world. "                                                                                                                                                                        Execution:                                                                                                                                "Staybl uses a buffer zone around the browser window to compensate for tremors in real time. With the help of the acceleration sensor, the app detects every shaking movement and virtually shifts the reduced browser window in the exact opposite direction. This causes the device to shake, but the browser remains visually stable. In addition to the basic function of the app, the entire design was optimized in close cooperation with Parkinson's patients. Among other things, attention was paid to shapes and contrasts, since many Parkinson's patients also suffer from impaired vision due to the disease. All control elements and menus have been designed large, clearly and accessible. In addition, the Atkinson Hyperlegible font was used, which was developed by the Braille Institute for people with impaired vision. The Staybl logo, in turn, is derived from the spiral test, which is used in medicine to diagnose the tremor strength."                                                                                                                                                                                                                                                                                Results:                                                                                                                                              "Although the app has only been available since the beginning of April, the international media response has been huge and consistently positive. All contributions combined, we have more than 248 million impressions so far – and the news coverage is only getting started. This enabled the German Parkinson's Association to underline its pioneering role as an innovative and proactive institution both nationally and internationally - and to effectively place the topic of Parkinson's in the public eye without any media budget. As the app was launched only a few weeks before this submission, there are no meaningful figures yet in terms of downloads, impressions and website visits. However, the consistently positive comments in the App Store confirm that Staybl serves a truly relevant need in the target group - and that the app actually helps people with tremor finally access the Internet via smart devices."                                                                                                                                                                                                                                                                                                  Further Information:                                                                                                                        For now, Staybl is only available for iPad (not for iPhone) and is optimized for newer iPads with a 120Hz screen refresh rate to deliver the smoothest experience. It is currently available on the App Store in North America, UK, Australia, France and Germany. More countries will follow soon. A version for Android tablets is also in the making. Staybl is a purely pro bono project. The entire launch communication is therefore carried out completely without a media budget.