Barrier-Free Signs

Olena Horobets Art Director Postmen Anastasiia Russu  Creative Copywriter Postmen Olena Poliakova Account Manager Postmen

In Ukraine, 1 in 10 people has a disability, with children being the most vulnerable. Yet, 50% of Ukrainians never encounter people with disabilities in daily life because society isn't adapted for them. Schools, extracurricular activities, and public spaces are often inaccessible, perpetuating a cycle of exclusion. To change this, we reimagined the familiar "Caution, Children" road signs. Our signs depicted children with various disabilities, creating installations in Kyiv and nearby areas. These signs, placed along busy pedestrian routes, sparked curiosity and prompted passersby to engage and reflect on the needs of children with disabilities. The campaign quickly captured public attention, with millions of views. We're now in talks to make these barrier-free signs a standard part of Ukraine's Traffic Regulations, ensuring that the presence of children with disabilities becomes a nationwide reminder of inclusion.