Helix Brand Identity

Art Direction — Sviatoslav Iablonskyi; Graphic Design — Anatoliy Todorov; Creative Coding — bbbbbgdn; Web Design — Vita Martsishauskaite; Project Management — Yuliia Hnatkova;

Helix is a British investment fund that has long established itself in fruitful and reliable partnerships with companies from various sectors. Despite its longevity and prominence in the industry, the company needed a distinct brand. We reimagined its brand identity. Together with Helix, we envisioned a style that blends contemporary elements with a hint of traditionalism—the new branding balances conservatism and boldness, exuding stability and timelessness that resonates universally. We enhanced a DNA helix as the brand symbol to represent the company's identity. By implementing a creative code environment, we could develop a range of brand assets consistent with this motif. We also incorporated mountain shapes to pay tribute to the company's founders and their origin. The overall visual style of the project embodies a balance between seriousness and openness to new ideas, sustainability, and boldness, aligning with the company's vision and self-perception. Helix is dedicated to providing extraordinary results to its clients and partners, and its updated brand identity reflects this unwavering commitment.