Hyena, the Star of Cyber Hygiene 

Creative Director: Oksana Gonchar Art Director: Iryna Lipavska  Senior Designer: Karyna Kutsenko  Designer: Mariia Tkachenko Creative Copywriter Lead: Uliana Koinichenko  Creative Copywriters: Oleksandra Dyvnych, Veronika Mykolaichuk  Motion Designer: Maxym Borovyk Project Managers: Anastasiia Yablonska, Dariia Vashchuk  Team Lead: Yaroslava Kravets  Media Manager: Denis Spassky  Sound Designer: Maxym Andrukh  Diia. Education   CEO of Diia.Education and CDTO Campus: Ruslana Korenchuk  Communications Manager: Mariia Sirochenko  Communications Managers: Kylyna Bisher, Daria Kamerle, Viktoriia Gnizdytska  Designer: Daria Kukisheva  IT Project Manager: Olha Uperenko  Head of Expert Group, Digital Skills Development and Digital Education Directorate: Yaroslava Do  Operations Director of Diia.Education: Olha Dobrova  Content Project Manager & Support Manager: Tetiana Skliarska  Content Project Manager: Polina Buzanova Partnership Manager: Yuliia Khud  Chief Specialist of the Department for the Implementation of Education Digitalization Projects: Lina Zhurska  Chief Specialist of the Expert Group on Digital Innovations, Robotics and Robotization, and Semiconductor Technologies: Kateryna Korolova Advisor to the Ministry of Digital Transformation of Ukraine: Valeriya Ionan 

Who needs cyber hygiene — bored teens, overconfident young adults, or older users who think it no longer concerns them? Everyone. Cyber fraud in Ukraine is a mass problem, with card-fraud losses reaching UAH 1.1 billion in 2025. That was the challenge for Diia.Education, Ukraine’s state edutainment platform by the Ministry of Digital Transformation: to get people to learn a subject they usually ignore until scammers get to them first.  So instead of sounding like a government platform, we created a ridiculous, meme-native animation series built for social media. Each short turned a common scam scheme — fake voting links, suspicious prize messages, outdated software and more — into a compact comedy sketch with sharp lines, absurd settings and exaggerated sound. At the centre were Hyena the Hygiene, a spotted, crooked 2D anti-mascot, and CyberSoap, her clean, rational 3D opposite. We turned cyber safety from “homework” into shareable content — driving 175,000 users to the platform in just 6 weeks.