It's cool to be glued
Учасник: SHOTS
Країна: Україна
Блок/Конкурс/Категорія: A. FILM & AUDIO / A06. CRAFT - MUSIC AND SOUND
Нагорода: Shortlist
Рекламодавець/Бренд: IZI mobile
Рік: 2024
Креативна команда:
CLIENT: IZI Co-founder - Arman Zhaparov Head of brand & communications - Artyom Pushkin AGENCY: SHOTS Creative director - Peter Storozhenko Art director - Fedir Boyko Copywriter - Anna Zaporozhchenko Account manager - Anna Verhai COO - Marina Martynova NO STARS Direcor - Oleksandr Stratienko DOP - Ilya Mikhailus 1 AD - Valentin Semko CEO - Іvan Krutous Executive producer - Daria Volgina Line Producer - Valeria Gavrylova Producer Assistant - Olha Trofymchuk Bidding Producer - Dima Triplov PM - Mykola Poluden Admin - Taras Golova Art Dep - Ksenia Nebolsina Location Manager - Roman Pavlenko Stylist - Vasyl Bondarenko Casting - EASY casting Make up - Katya Maksymova Focuspuller - Kostya Posvaliuk Gaffer - Anton Gutyanskiy 1AC - Kyryl Kashperuk Drone - Oleksandr Mazur Stunt - Sasha Zhmutskiy Sound recorder - Sergiy Verdes Playback - Oleksandr Sofin Post production - Сamaradas Editor - Kostya Semerei Sounddesign - Daryn Ady Color grading - Kostya Semerei
Креативна ідея:
In the IZI mobile operator app you can not only top up your phone but also zone out watching different content. Additionally when you zone out in IZI - you earn bonuses which you can use to zone out even more. Then if you do that you earn more bonuses, then you zone out again. It’s a full circle. In order to emphasize this feature we filmed a very captivating video. We showed this metaphor of endlessness through the visuals of a long parking space and professional skaters who slide it down. Also, to make this video even more captivating we created a very rich and thick sound-design. We added music which sounds like classical as well. We did it because classical styles will never annoy. And they make zoning out even cooler.