Shed the Light
Учасник: ANGRY agency
Країна: Україна
Блок/Конкурс/Категорія: D. DESIGN / D01. GRAPHIC COMMUNICATION
Нагорода: Bronze
Рекламодавець/Бренд: UNFPA
Рік: 2023
Креативна команда:
ANGRY agency Creative Director – Serhii Malyk Art Director – Olga Kuzovkina Copywriter – Yaryna Zavadovych Producer – Inna Polshyna
Креативна ідея:
If something is not visible, it does not mean it does not exist. Since the outbreak of full-scale war, Ukraine has faced unprecedented levels of violence. However, not all of the trauma caused by the war is visible to society. The United Nations estimates that the number of people who have suffered sexual violence during the war is 10-20 times higher than the official figures because victims are mostly silent and do not want to share the trauma. Rape, forced nudity, torture — these are weapons actively used during war. Weapons that leave behind thousands of invisible stories. And our mission is to help the world to see these stories. Especially for the International Day for the Elimination of Sexual Violence in Conflict, The Deputy Prime Minister for European and Euro-Atlantic Integration of Ukraine, and the First Lady of Ukraine were talking about it in front of dozens of ambassadors and journalists. Everyone in the room held envelopes with empty pages. The light went out. The space was flooded with ultraviolet. The stories of those who suffered from such weapons appeared on the pages. In a few minutes, the ultraviolet will be turned off, and the stories will disappear from the pages. But they will remain in memory. The materials were in English and Ukrainian.