WORLD'S FIRST VEGETARIAN KFC RESTAURANT

Creative Agency: idealers Creative CEO: Vadym Kozedub Creative Director: Oleh Svyshch Head of Strategy: Roman Zotov Strategist: Reizor Zero Creative Copywriters: Vitalii Katan, Liza Kulbachko Design Director: Darka Kurova Designer: Karina Khanakhbieieva Project Manager: Sofiia Nykytiuk Client: KFC Ukraine CEO: Alina Kiptyk Chief Marketing Officer: Anastasia Lipachova Brand manager: Yana Lut

KFC is one of the most iconic chicken brands in the world, and for vegetarians, that’s the reason to avoid it. Obviously when a brand launches a plant-based line in the market where KFC is associated with fried chicken, adding another menu item isn't enough. You need something that can't be ignored. KFC needed a bold move. So instead of a new menu item, we took a radical decision and opened the WORLD'S FIRST VEGETARIAN KFC RESTAURANT.