Coca-Cola Real Magic

The Coca-Cola Company: Олена Тороп, Brand Manager Дмитро Редько, Media Lead  Essencemediacom: Віталія Товстуха, Account Group Head Олександра Рошка, Senior Media planner Марія Левіщенко, Head of Influencers department DiVision: Олена Калюжна, Client Specialist of Digital Ольга Удодова, Sales director

Coca-Cola is a globally recognized sweet carbonated beverage. Despite having brand awareness exceeding 95%, it continuously works on building and strengthening emotional connections with consumers and integrating the brand into their routine lives. The "Real Magic with Coca-Cola" campaign involved integrating the Coca-Cola brand into the popular Ukrainian YouTube show "Food of Ukraine," demonstrating how Coca-Cola adds magic to every meal – from street food to fine dining. The campaign's goal was to create an emotional connection between the brand and consumers, reinforcing the association of Coca-Cola with enjoyable moments at the table. The creative idea was to make Coca-Cola an integral part of Ukraine's gastronomic culture, emphasizing its versatility for any dining style. Through natural integration into the content of the "Food of Ukraine" show, we built a strong emotional connection between the brand and consumers. The multimedia strategy, encompassing YouTube (as the primary communication platform), television, Instagram, and TikTok, allowed us to ensure native reach, strengthening the association of Coca-Cola with the magic of moments that unite people at the table.