EASIER THAN EASY

Rockets. Growth R&D: • Vladyslav Polonskyi — CEO • Serhiy Artemenko — Creative Director • Mykyta Petrov — Senior Copywriter • Victoria Kryvynets — Art Director • Anastasia Prekrasna — Strategist • Kateryna Magon — Client Service Director • Svitlana Odnovolova — Producer Bolt Ukraine:  • Serhiy Kostia — Regional Marketing Manager | CEE & Asia • Lucy Kviatkovska — Marketing Manager | Ukraine MANIFEST Production: • Hryhorii Shevchenko — Producer

This campaign is an example of effective marketing because the innovation occurred not so much in the product itself (co-branded cards have long been a fairly popular audience retention tool), but rather in the marketing approach. Instead of promoting benefits, the strategy worked with a behavioral barrier — the perceived complexity of the action. Communication, experience, and media activations were fully synchronized to create a holistic, tangible experience of “ease.” The campaign not only stood out in the oversaturated banking category but also convinced the audience through emotion, humor, and simplicity that applying for the Visa Bolt co-branded card is truly the easiest path to benefits.