How Advision helped the Fora retail chain target shoppers through a programmatic DOOH advertising campaign

Advertising agency Posterscope Ukraine Adtelligent DSP https://adtelligent.com/ CMS Advision https://www.advision.digital/ua/ Wi-Fi analytics Radarsee https://radarsee.tech/ DOOH inventory Octagon https://octagon.com.ua/programmatic/

A technological implementation of a programmatic advertising campaign using Digital Out-of-Home (DOOH) panels located near Fora retail stores. During the brand’s full-year advertising campaign, Fora decided to boost its impact through the use of programmatic DOOH. To ensure effective budget allocation with a focus on performance, the campaign leveraged geo-targeting, along with ad display triggers based on the time of day and days of the week. For each ad display, Wi-Fi sensors installed on the DOOH panels recorded the number of contacts with the potential audience (Impressions / Viewed Contacts) — people who had the opportunity to see the advertisement. The campaign used a Cost Per Thousand (CPT) pricing model — the rate the advertiser paid for every thousand unique ad impressions. Over the 2-month period across 11 DOOH panels, the campaign delivered clearly measurable results: - More than 122,500 ad plays - Around 1.9 million contacts recorded via Wi-Fi analytics, averaging ≈15 contacts per ad play (Impression Multiplier)