Sex Education Without Taboos With Pu

Maria Kochmaruk – Media Director, [Hashtag] Daria Karlshtein – Chief Operating Officer, [Hashtag] Anastasiia Demchenko – Account Manager, [Hashtag]  Olga Fedii – Project Manager, [Hashtag]  Margarita Izhko – Designer, [Hashtag] Tymoshenko Lina – Сopywriter [Hashtag] Oleksandra Melnyk – Media manager, [Hashtag] Viktor Shkurba – Creative Director, [isdgroup] Oksana Gonchar – Creative Group Head, [isdgroup] Maryna Kizilova – Art director, Illustrator, [isdgroup] Oleksandra Dyvnych – Copywriter, [isdgroup] Nina Dmytriyeva – Copywriter, [isdgroup] Yulia Ivakina – Copywriter, [isdgroup] Svitlana Myronchuk – Account Director, [isdgroup] Yaroslava Sidorchuk – Project Team Lead, [isdgroup] Daryna Vashchuk – Project Manager, [isdgroup] Iryna Lipavska – Graphic Designer, [isdgroup] Michael Traverse – Strategic Director, [Reiseplan] Alina Revenko – Strategist & Psychologist, [isdgroup] Glib Andrushyn – Strategist, [Reiseplan] Dariia Boiko – Strategist, [Reiseplan] Oksana Kurmaz – Illustrator, Animator Stanislav Kolesnikov – Sound Design, [Zvoolab Audio] Liudmyla Shevtsova – Project Associate, Youth, UNFPA Ukraine Maryna Semenenko – Communication and Media Associate, UNFPA Ukraine

The teenage years aren’t just about hormones — they’re a whole rollercoaster of emotions and changes that every person experiences in life. Unfortunately, quality sex education is still lacking in Ukraine. According to a U-Report survey conducted in September 2024, over 30% of teens want to learn more about changes in their bodies, and 50% support the idea of school lectures on hygiene, safety, and responsibility. Project Goal  The continuation of the Pubertat project gives teenagers 24/7 access to a safe space where they can learn about important things without fear or the feeling that they’ll die of embarrassment. A lack of knowledge = more risks: early pregnancies, STIs, body insecurities, toxic relationships.  Pubertat is about knowledge, support, and honesty — without taboos. Target Audience  Our main focus is teens aged 11 to 17. But we know that parents, teachers, and doctors also want to understand and support teenagers on this wild path of change. That’s why once a month we publish a post just for adults — with advice on how to help teens during bullying, prepare them for their first visit to a gynecologist or andrologist, or talk to them about contraception. Communication Channel  Our main communication platform is Instagram. Why? Because it allows us to effectively target underage audiences. Teens spend a lot of time on Insta — it’s the perfect place to speak “their language” and be more like a friend than a boring textbook.  We break stereotypes, bust myths, and help teens better understand themselves using all the platform’s formats: text-light static posts and carousels, interactive stories with quizzes and games — all infused with slang, teen vibes, and humor. And guess what? It actually works — which means we’re on the right track! Who is Pubertat?  Pubertat (or Pu, as we affectionately call the character) is the embodiment of all the emotions swirling around in a teenager’s head. Pu knows what cringe moments feel like, the tears for no reason, the sudden rage, and the urge to hug everyone at once.  Pu is a real friend who listens, supports, and talks about sex ed openly, simply, and without lecturing. He also always consults with doctors, psychologists, and top influencers to make sure the information is accurate and trustworthy. Content Categories  Alongside familiar categories — Biology, Psychology, Homeroom, Fears and Safety, Mythology, Big Break — we’ve added new ones to diversify our content and address important topics from more angles: - Q&A with Pu — each month we gather and answer the most relevant teen questions on topics like health, relationships, LGBTQ+, and more. - I Can! — real stories from well-known people with disabilities, ASD, or traumatic experiences who overcame challenges and reached their goals. - Wanna Talk? — a space to share personal struggles and receive support. - Teen Diary — personal notes from well-known teenagers about their experiences: growing up, friendship, emotions. - The Art of Communication — tips for teens on how to communicate in a healthy, respectful way about important topics. Results  In the past 12 months, we’ve achieved the following: - 12 million views - Over 2 million reach - 45,000 post interactions - 14,000 link clicks - Nearly 4,000 new followers Stay tuned! Even more cool topics and useful insights are coming your way!