Varto

Serhii Kolesnikov, Author of The Idea Krystyna Chernenko, Olha Mykhailiuk, Producers Yuliia Uzhva, Natalka Bardalym, Journalists Dmytro Koshliatskyi, Editing Director Iryna Savosvat, Partnership Manager

While the military defends our country, the state and society take care of them and their families. As part of the media campaign, we have created a series of caption videos and highlighted 50 stories of veteran entrepreneurs and their families who applied for grants and started their own small or medium-sized businesses. This project’s aim is to motivate our defenders who are coming back to civilian life from the frontline to apply for grant programs of the Ukrainian Veterans Foundation and launch or expand their business. To attract the broadest possible audience, we have also partnered with regional TV channels and print media, and co-operated with Ukrainian railways Ukrzaliznytsia. The campaign also had a positive impact on the business of the people interviewed in the texts and videos: the veteran entrepreneurs became well-known in social media and the media space, the number of followers on their pages increased, as well as their goods sales. Campaign results: 50 success stories 10,000,000+ views 16,000,000+ reach 100+ publications in regional media 20 regional TV channels broadcast our videos live 5 months of broadcasting in Intercity trains