A1 Vajb Playbook, brandbook

CREATIVE TEAM: Luka Bajs, Creative director SHIFT; Matija Primc, Art director SHIFT; Kaja Elsner, Copywriter SHIFT; Andraž Grulja, Design SHIFT; Amadea Šoln, Account director SHIFT; Abra Nikitenko, Account Manager SHIFT. 

A1 Vajb is a telco product line with a focus on the youth segment. As its name suggests, A1 Vajb is closely linked to music. That is why, we created the A1 Vajb Playbook, the first brandbook in the form of vinyl. The full content is contained in its covers, but a part of it can also be played on a record player. The brand has a youthful personality, which is heavily reflected in the design – with its maximalist collages and grainy gradients, combined with bold typography.