Addictive Data Plans

Creative Company: Holy Motors Creative Directors: Giorgi Avaliani, Nick Kumbari Strategy Directors: Giorgi Bio Karanadze, Shota Chinchaladze Art Director: Taso Bezhitadze Graphic Designer: Nino Kavelashvili Head of Production: Irakli (Pitha) Solomonishvili Production Company: Holy Motor Films Director: Tokareshka Producer: Irakli (Pitha) Solomonishvili DOP: Vigen Biba Vartanov Production Design: Nuna Dadunashvili, Simba Varazi, Mariam Gurchiani, Lazard Varazi, Gabriel Javakhishvili, Mariam Dadunashvili 1st AD: Nini Nozadze Costume Designer: Natia Intskirveli, Marika Kariauli Focus Puller: Giorgi Medulashvili Camera Crew: Khatia Khalvashi, Ninia Tsabadze Gaffer: Mikheil Saganelidze Light and Grip: Bidzina Chkhaidze, Beqa Dvalishvili, David Samkharadze, Ilia Ansiani, ,Bejan Laliashvili MUA: Nino Bedeladze, Veriko Bedeladze Location Manager: Dato Papavadze Casting Manager: Nanuka Sioridze Cast: Dato Sikharulidze, Vasil Gabashvili, Maka Gogava, Jemal Nemsitsveridze, Neli Bolotashvili, Ellie Photographer: Vakhtang Alania BTS Photographer: Saba Laliashvili VFX: Bruce Lee Editor & Motion Grapher: Tengo Tetrashvili Color Correction: Mindia Inasaridze Sound: Nika Chokheli

Context Cellfie, Georgia’s funniest telecom provider is launching new sets of unlimited data plans. Branded as “addictive data plans” they are perfectly engineered for the taste of modern data consumers - glued to their phones 24/7. Idea We embraced the brutal truth - time flies when scrolling on the toilet. With a quirky film, we showed the tragedy of the entire family, when a guy decides to go to the bathroom. Wait for the final punchline in the film. Results The film was an instant hit on social media - 10K likes (3 times the usual engagement for the same media budget. Sales data isn’t available at the moment.