Anti Look. The life-saving QR design

Scholz & Friends Matthias Spaetgens (CCO) Robert Krause (Managing Creative Director) Oliver Handlos (ECD) Christoph Schlossnikel, Ramona Junggeburth, Olivier Nowak (CD) Kim Ilausky, Christoph Hof, Alexander Moers, Alexandre Levesque, Malte Preiss, Waldemar Grunt, Anna Cringle, Philip Maaß (AD) Merlin Meiss, Jens Christl, Alannah Stritch (Copywriting) Yvonne Haupt, Heiko Franke, Felicitas Diepolder (Account Management) Juergen Krugsperger (Motion Design) Maximilian Hentschel (UX) Agostino De Martino (Agency Producer Film) Melanie Carels (Agency Producer Print) Element E (Film Production) André Wagenzik (Photography) Waldemar Obermann (Direction, Cinematography) Fabian Lichtenberg, Stephan Vaske (Producer) Torben Brodersen (Editing)

In Germany, an ambulance should arrive within 8 minutes after an emergency call. But this has changed dramatically. Every second emergency response is delayed. With the omnipresence of smartphones, onlookers have become a huge issue. These “civilian paparazzi” take photos of victims and impede life-saving rescue operations with their sensationalism. Although it became a criminal offense in January 2021, action is rarely taken against ruthless onlookers. Our idea: Turning smartphones from problem boosters into problem solvers. We have developed an innovative digital pattern, that functions like a camouflaged QR code, to trick smartphone cameras. When an onlooker tries to capture a rescue operation with his smartphone, a message will pop up on the display - confronting the onlooker with his wrongdoing and educating him about proper behavior at accident scenes.