Fairy Tales Remixed

Creative agency: MARIOS agency Creative director: Renata Šarkauskaitė Art director: Marius Kneipferavičius Illustrator: Akvilė Magicdust Designer: Kestutis Jankauskas

Refugees children are forced to live in migrantion centers in Lithuania. They are left without their childhood, experience cultural and social isolation. Social fundraising campaign invites you to know different cultures and take a look at them through the eyes of a child. The campaign aims to talk about the reduction of exclusion in society and to encourage people to allocate 1.2% of their income taxes for Artscape arts agency. Three well-known characters of Lithuanian epic fairy tales and mythology, became the main heroes of the campaign. We created an original illustrations to express the idea. A naive stylistics was chosen deliberately - it intertwines the childlike naivety and the ethnographic style of typical folk art. This idea is a kind of experiment: a way to imagine how Lithuanian mythology could look like through the eyes of children from lands far away from Lithuania. What would happen if usually pagan gods and heroes of fairy tales were to be imagined by those, whose traditions and worldviews are very different? Creative activities might become a medium where different cultures meet, it can help us talk and understand each other. For migrants children, self-expression, respect, recognition, acceptance of their culture can be life-changing. Through artistic projects, we not only get to know them, but also accept their uniqueness. A beautiful result that makes sense for everyone can be born from this dialogue.