Flood-made billboards

Saatchi & Saatchi: Magdalena Drozdowska - Senior Art Director Quentin Carenzo - Senior Copywriter Michał Sęk - Chief Creative Officer Antonina Napiókowska - Integrated Communication Supervisor Rafał Mietelski - Integrated Communication Director Radosław Chrobot - Digital Strategist Mateusz Malicki - Senior Copywriter Kamil Bugno - Digital and Concept Desing Director Gabriela Gilowska - Graphic Designer Dominik Chyła - Senior Digital Designer Ewelina Gąska - Senior Digital Designer Marcin Wiśniewski - Lead Designer Marta Gierej - Head of TV Production Sonia Nowacka - Copywriter Beata Sopczynska - Senior Account Executive MSL: Grzegorz Kuźnik - Managing Partner Paulina Janiszewska – Pardel - Senior Account Manager Gabriela Gajewska - Account Manager Natalia Grzech - Account Executive Zenith: Melania Śmigielska - Digital Media Planner Zuzanna Kuczyńska - Junior Planner Aleksandra Wojciechowska - Digital Communication Manager Prodigious: Robert Sapiński - Producent Zuzanna Brzezińska - Head of Post-Production Rafał Szymański - Motion Designer Katarzyna Poliwoda - Postproducer Piotr Bandomir - Senior Online Artist

After Poland greatest natural disaster in the 21st century hit we turned a symbol of destruction into a powerful tool for fund raising. Thanks to the the impact of simple but creative outdoors. In this campaign, we transformed animal shelter walls damaged by the flood - and the infamous muddy line it left behind - into striking fund raising signs. Within a couple of days, the “flood-made billboards” kicked off a vast solidarity movement, gahtered wide media attention and collected enough money to rebuild shelters before winter.