Учасник: lifecell
Країна: Україна
Блок/Конкурс/Категорія: C. POSITIVE CHANGE / C01. POSITIVE CHANGE – COMMERCIAL / C01-01. FILM
Нагорода: Shortlist
Рекламодавець/Бренд: lifecell
Рік: 2022
Креативна команда:
lifecell marcom team: Head of marketing communication – Avi Schupak Creative communication lead – Anton Tsybenko Creative сopywriter – Viktor Antropov Brand manager – Tetiana Ilienko Production & Post team: Director - Maria Khalpakhchi DOP - Thomas Stokowski 1AD - Tetyana Yablonska Executive producer – Olena Volobuieva CC - Valentin Vernygor Composer – Ivan Rozin Photographer - Mykola Polovyna Narrators - Ivan Rozin and Serhiy Zenin Illustrator - Gatis Cirulis
Креативна ідея:
lifecell is a Ukrainian mobile operator with coverage in all regions of Ukraine. Our past coverage campaigns have portrayed Ukrainians to whom we give opportunities for communication. We showed various Ukrainian actors who play the role of our subscribers. But that all changed on February 24, 2022. The war has shown us how important communication is for those who work for Victory. We told a patriotic story in poems about real Ukrainians who are in touch today for each other. And about our employees who are restoring the network and working at a "high" level, aware of social responsibility to society in these hard times.