Hidden genocide

Creative Director Eugene Molna-Ivasyuk Junior Art Director Serhii Holtvianskyi Creative Copywriter Sofia Maksymiv Creative Copywriter Mariia Karmanna

On the 1st of April when russian army retreated from Ukrainian city of Bucha, the whole world witnessed atrocities they had left behind. Even Instagram was shocked and started blocking pictures and hashtags from Bucha massacre “due to sensitivity of the content”. Realizing the necessity to spread the truth about tragedy made by russia, agency created a visual showing how such a policy prevents people from learning the truth about Ukraine. The copyright and art itself indicated what exactly is hidden behind the blur — murders, rapes, violence etc. Visual was posted on Instagram and geotag was used instead of hashtag, which was shadowed. In such a way people could effortlessly learn about the Bucha massacre. Content instantly became viral in Ukraine as well as among foreign users.