Karl Sauna

Liisa Aaliste, Art director Laes Oskar Raun, Copywriter Keith Prits, Project lead Kaisa Vallaots, designet/animator

Karl is a brand for relaxation.To prove it, we built our own moving sauna and let people relax in it.So, our main competitor A le Coq, decided to steal attention from us by sponsoring a huge yearly event - the Sauna Marathon.We couldn’t let that happen and registered our sauna to take part in the event and we made it fly.It became the true hero of the event. It was loved by people, got to local and international news, and, even won two main prizes of the event.So, instead of stealing attention from us, our main competitor sponsored our success.