KFC Navigation System

Creative Team: Creative CEO idealers: Vadym Hordiiev Creative Direction idealers: Oleh Svyshch Creative Copywriters idealers: Vitalii Katan, Liza Kulbachko Art Direction idealers: Mykhailo Verbytskyi Design idealers: Darka Zaviedieieva Project Manager idealers: Anastasiia Hlotova KFC Ukraine: CEO KFC Ukraine: Alina Kiptyk CMO KFC Ukraine: Tetyana Biloshytska Brand manager KFC Ukraine: Yana Lut  Media First Ukraine:  CEO Media First Ukraine: Anna Ostapenko  Senior Account Manager Media First Ukraine: Sofia Pliatsko  Strategist: Yulia Knysh  Digital head Media First Ukraine: Maksym Shevchenko Media&Buying head Media First Ukraine: Illya Liashchuk 

The campaign transformed KFC restaurant locations into physical navigation points in Kyiv to address GPS disruptions caused by electronic warfare. The creative idea included a humorous banner at the railway station reading, «Welcome to Zhytomyr,» and the development of KFC’s own navigation system independent of GPS.