Luck changes, indeed

Client Service Director: Presiyan Kirilov  Creative director: Nikolay Stoynov  Copywriter: Tsvetana Ilieva  Designer: Polina Haralambova  Art Director: Sofroni Milev

Problem: As one of the most superstitious believes for Bulgarians is that a black cat passing your way brings bad luck Idea: We recreated this in digital, where our black cat passed the users feed in the form of native formats, influencer reels & brand content with one simple message: If a black cat passes your way, it needs adoption.