Made in ruzzia and recycled in Ukraine

Kyiv Signals agency: Andrii Manokha – Creative Director Kateryna Manokha – Project Manager Specialists and agencies are involved: uamaster agency Ihor Nikitin – Art Director Kostiantyn Kaliukin – Creative Copywriter Lina Mariia Shlapak – Motion Designer

It's been two weeks since the Russian invasion, and we quickly realized we could put our advertising skills to use defending Ukraine. In text chats between evacuations and volunteering, we came up with a plan to raise money for a charity fund to buy civilian drones for the army. Then, friends from Special Operations offered us pieces of a Russian fighter jet's fuselage that had been shot down a few days prior. That's when things really took off. We used a laptop to design keychains and packaging, bouncing between the shelter and office. After visiting several workshops, we finally found one with a laser cutter that could slice through the thick fighter jet skin. We were told we were crazy and would never raise $1,000 for a keychain. But the outcome was different: we raised $2,000,000 with just a creative idea, a laser cutter, and Twitter. And to this day, we continue to supply drones and other equipment to help defend Ukraine against Russian aggression