Motherland Pride

Jorg Riommi Chief Creative Officer Central & Eastern Europe Publicis Groupe Kosta Schneider Chief Creative Director Saatchi & Saatchi Ukraine Sergey Beloshitsky Creative Director Saatchi & Saatchi Ukraine Tatiana Slivko Managing Director Saatchi & Saatchi Ukraine Olena Orlovska Client Service Director Saatchi & Saatchi Ukraine Kostiantyn Baranovskiy Motion Designer Saatchi & Saatchi Ukraine Ruslan Bieliaiev Producer Dronarium Victor Prokopckuk CTO Dronarium Ruslana Panukhnyk Director KyivPride Oksana Solonska Media & Communications Officer KyivPride Maksym Potapovych Social Media Manager KyivPride Sofiia Lapina PR Manager KyivPride Eugene Bilotskiy Project Assistant KyivPride

Idea We hacked the tallest European statue, the iconic Motherland Monument, with the help of drones by attaching a huge rainbow flag to its sword in real-time. The statue’s symbolism was transformed – from the protection of Soviet values to human rights protection and raising awareness of gender equality.  Execution We would never get permission to hang a flag on the Motherland Monument because of political reasons. The dimensions of the sword and flag are such that it is physically impossible to do this without damaging the monument. Therefore, we used a technological solution. We had only one chance to do this until the police would stop us, which is why we needed careful preparation. We calculated and produced a flag of the required size and weight. We monitored the movement of the clouds in real-time using air radar. Even light rain and increased humidity could make the flag too heavy and the drone would lose control. It was necessary to monitor the strength and direction of the wind in order to adjust the position of the drone with the flag so that the flag was “fixed” near the sword. The second drone introduced a live stream of the event.