New Year. New me. Always Bolt

Bolt Serhii Kostia - Regional Marketing Manager CEE, Asia  Dmytro Yermolenko - Marketing Specialist  Nijat Huseynzade - Marketing Manager AZ  Agata Bieniek - Marketing Manager PL / CZ /SK  Nicoleta-Steluta Pandelea - Marketing Manager RO  Paula Macukic - Marketing Manager HR  Manifest production   Hryhorii Shevchenko - Producer  Dmytro Shmurak - Director Maryna Buchko - Line Producer Rockets. Growth R&D Vladyslav Polonskyi - Founder & CEO Alisa Mikulich - COO Kateryna Magon - Client Service Director Taras Mokhonko - Senior Strategist Serhii Artemenko - Creative Director Mykyta Petrov - Senior Creative Copywriter Artur Blikhor - Senior Art Director Valeriia Lytvynenko - Account Manager / Producer

At the end of December, people all over the world make resolutions to become a completely unrealistic version of themselves in the coming year. And no one knows if those resolutions will be kept. But at least Bolt will always be there to help make those dreams come true. The Bolt campaign aimed to create a unified New Year communication across 7 markets (Ukraine, Poland, Romania, Slovakia, the Czech Republic, Azerbaijan, and Croatia) while balancing a global idea with local relevance. It is built on a universal insight about New Year resolutions that often seem unrealistic but remain an important part of personal change. Instead of producing multiple videos, a single asset with scalable localization was developed. Through the integration of local visual elements, adapted voiceovers, and service categories, the campaign resonated across markets. This approach preserved the integrity of the creative idea while optimizing budget and production processes, demonstrating an effective combination of global creativity and local insights. Ukraine - https://www.instagram.com/reel/DSaNy29jXEO/?igsh=MW4xNXYybWIycjNkcA== Poland - https://www.instagram.com/reel/DSktuUgCHtr/?igsh=MXdsNXV4N3FtOHRxMA== Romania - https://www.instagram.com/reel/DScvTRzD8Uy/?igsh=MWplZm1vdnpvdjMwbQ== Slovakia - https://www.instagram.com/reel/DSkauATFUyv/?igsh=MWUwZ3E0a3dseHNyZQ== Czech Republic - https://www.instagram.com/reel/DSkbmCREjo_/?igsh=NmR2ZTc5NWwya2xm Azerbaijan - https://www.instagram.com/reel/DSj8zjXjcyr/?igsh=MXN0YTdqaHF6aWZ2OA== Croatia - https://www.instagram.com/reel/DSpOaLljRhS/?igsh=YWIyOTllZmluNGZ3