Other Accessibilities

Redberry

Bank of Georgia’s youth direction, sCoolApp, is Georgia’s most popular children’s mobile bank, featuring Other Universe - gamified illustrated financial education game played by over 100,000 kids. But 15,000 children with special needs were still left out. Our idea: redesign the very craft of the game to make inclusion seamless. We built Other Accessibilities: a reimagined color palette for colorblind children, custom typography for visual impairments, a sign-language-fluent character, and a Braille comic book version. By turning illustration, type, and character design into accessibility tools, we transformed Other Universe into Georgia’s first truly inclusive digital learning space. Launched on June 1st, International Children’s Day, Other Accessibilities reached 64% of Georgia’s inclusive children within two weeks, driving +12% installs, +23% monthly active users, and a +27% improvement in learning outcomes. Design craft powered the change: contrast-safe palettes, legible typography, a sign-language character, and a Braille comic distributed to specialized schools nationwide. For the first time, children with diverse abilities could learn and play equally, setting a new benchmark in Georgian edutainment - where accessibility is not an update, but the default.