Pale yellow-blue dot

Nebo ideas agency: Olha Kokoshko, CEO Nebo ideas agency: Oleh Kyselytsia, Creative Director Nebo ideas agency: Daryna Ponomarenko, Copywriter  Nebo ideas agency: Yulia Sviderok, Copywriter Nebo ideas agency: Ivan Kushpel, Designer Wieden+Kennedy Amsterdam: Lizzie Murray, Director of Studio Wieden+Kennedy Amsterdam: Alice Miskin, Senior Public Relations Manager Wieden+Kennedy Amsterdam: Serhii Serbin, Motion Designer Wieden+Kennedy Amsterdam: Dean Pauley, Lead Designer Wieden+Kennedy Amsterdam: Chris Taylor, Copywriter

To support Ukraine in difficult times of war, the most popular advertising media 'Adweek' released a special issue 'Future of Ukraine', the funds from which will go to help Ukrainians. We decided to join the Adweek`s initiative and created the 'Ukraine is our Earth' project. This work is based on one of the most famous photographs of the Earth, taken by NASA in 1990, and the cult speech of astronomer Carl Sagan 'Pale Blue Dot', which he dedicated to this image. Inspired by Sagan's work, we created a tribute to his speech to tell the world how every Ukrainians feel now. The rethought manifesto was renamed to 'Pale yellow-blue dot' and became a powerful message of Ukraine to society. In the text, the pale dot that was originally the Earth became Ukraine. And the yellow ray against the blue sky turned into a visual symbol of hope that Ukrainians do not lose despite the dark times.