Parade of the brightest content

Entrants: MAGIC & Film Angels Productions Client: LMT Corporate Brand Manager: Krista Kāgane Creative Agency: MAGIC Creative Director: Klinta Verbele, Edgars Kuzmins Account Director: Elizabete Puntule  Account Manager: Ance Sūna-Jēkabsone Art Director: Harijs Grudmanis Desktop: Emils Rupais, Didzis Bičevskis Copywriter: Reinis Piziks, Klinta Verbele Production studio: Film Angels Productions Director and Edit: Jānis Nords Producer: Ivo Ceplevičs DOP: Jurģis Kmins 1AC: Dimitry Tartishnikov 2AC: Māris Pilāts Gaffer: Juris Zemīts Best Boy: Rūdolfs Krasts Sound: Justas Levickas Costumes: Jūlija Volkinšteine Set Design: Juris Žukovskis Casting: Gunita Groša / Casting Bridge Audio Mix: Justas Levickas 2D: Wizard Postproduction & Digital, Franks Pirogs, Guntars Šmits Graphics: Harijs Grudmanis, Toms Vilītis  3D: Wizard Postproduction & Digital, Daniels Vuškāns, Guntars Šmits CC: Henri Pulla

LMT is a beloved national telco company in Latvia. The brand's created LMT “Viedtelevīzija” is one of the country's top streaming platforms well-known for its selection of high-quality content and entertainment. For a long time, access was exclusively limited to LMT clients. But lately, more and more alternative streaming platforms started to appear, causing the migration of the clients. LMT “Viedtelevīzija” started to lose market share and was in need of refreshment. Alongside technical and content-related improvements, it was going public by providing the finest content to everyone. The announcement of it's opening to everyone had to be big! A marching parade became the leading element of the launch campaign – a visual metaphor for the brightest and finest LMT content that is waking up the bored and sleepy black-and-white city. Proudly and loudly the parade is taking over all the screens of Latvia, announcing that from now on the top-notch content of LMT “Viedtelevīzija” is now open to everyone, anywhere in the country.