PASKOLINE

Not Perfect Vilnius

At the end of November, a leader of one of the main political parties in Lithuania was found guilty of taking a bribe by the Court of Appeal. All the attempts to prove this was a personal loan failed. A hand-written loan note was perceived more as a joke rather than evidence. And while a politician got a chance to rethink his life in jail, we got a chance to make a campaign for our alcohol client in a country where any campaigns for alcoholic beverages are banned. The bribe of 90 000 euros was hidden in a box of an alcoholic beverage and that inspired us to produce a very special drink in a very special box. Paskoline - the loan bitter. Brought to life in a couple of days. Expertly designed with a very special jail-looking cut-out window. And of course, a pre-made loan note with space to enter the name, the sum, and the signatures. The limited-edition loan bitter went viral on social media, scoring thousands of likes and shares. And these shares collecting even more likes.  Sales soared in the same manner, with the General Prosecutor's Office alone ordering 12 bottles.   The loan bitter - sold out on the very first day, thousands of impressions earned and no legal restrictions broken.