"Perevtilennya"

Advertiser / client: Bui-Tur Product / service: Charity Campaign Campaign name: Weapons Purified By Art Agency network: INDEPENDENT AGENCY Agency: Rocketmen Agency, Kyiv Web address: https://www.instagram.com/buitur_go/ Executive creative director: Artem Beseda Creative director: Maria Plotnikova Art director: Maria Plotnikova Copywriter: Tetiana Kopytko Designer: Oleksandra Simkovska, Zhanna Komar Account director (agency): Kateryna Makhnakova Client account director: Kateryna Makhnakova Managing director: Yulia Stolpnik Film production: Parsec Studio Director: Alex Alexandrovich Director of photography: Andrii Lahoshnyi Music: Zakhar Dziubenko (Rockot) Agency producer: Kateryna Makhnakova Post production: Parsec Studio Additional company: Voice: Zakhar Dziubenko (Rockot)

“Perevtilennya” is a charitable initiative that turns weapons into stunning art pieces. In Ukrainian, "perevtilennya" signifies reembodiment – a theme echoed throughout the communication strategy. Our agency has developed the branding and communication for this project. The mission was to strip away the facade of weaponry and reveal the essence of our fight. The transformation of weapons is embodied in interactive posters. Each black canvas hides something bright beneath. If you peel back the layers, you will see the transformation of used weapons. It's not just about art; it's about reclaiming our national identity. After cleansing the weapons with art, we see what we truly fight for: history, culture, art and our national identity.