Relationships Without Illusions

Agency: KYIFORNIA CEO: Kurova Yuliia Account Director: Olha Sachenko Project manager: Valentine Dutkevych Creative director: Yuriy Kurov Copywriter: Slava Balabanov  Copywriter: Oleksandra Banina Art director: Slava Piun Designer: Taisia Povaliy  Animation director: Daria Zgurovets PR Lead: Kateryna Hanenko PR manager: Maria Shevchenko PR manager: Olena Kutsenko UNFPA: Anastasiia Reutenko - «Relationships without illusiions» project coordinator, UNFPA Ukraine Valentyn Puhachov - Communication Associate, UNFPA Ukraine

Exposition: To teach Ukrainians how to build healthy relationships, UNFPA Ukraine created a free course containing a maximum of useful information, useful exercises for assessing relationships, and additional sources of information. And to attract Ukrainians' attention to the course, it required an interesting visual package. Solution: We analyzed the situation and understood that in such a sensitive topic as relationships, Ukrainians often trust magical thinking rather than their own knowledge and useful advice. So we wrapped practical information in a Tarot card cover and fan horoscopes to maximize interest in the project and engage users in a constructive view of relationships.