Sarob. Delicious Charity

CSD: Elina Ubragimova Account Direсtor: Adelya Uzyakova Account Manager: Yulya Jukova Design Director: Temur Sadi Art Director: Zokir Khalmatov Designers: Svetlana Sarjan, Mansur Nabiev, Murat Risbikov, Anastasia Kim, Akhmad Sobitov, Doniyor Isamitdinov

There are several endemic species on the verge of extinction in Uzbekistan. Society is not familiar with this problem, and respectively does not know how to help endangered species. We have created a brand that attracts attention to these species and helps everyone to contribute to the preservation of the ecology. 5% from each purchase goes to animal support. We called the brand SAROB, which means “mirage” from Uzbek. This is a phenomenon that occurs on hot days and quickly disappears, like melting ice cream and the disappearing species. Illustrations of animals are merging with the patterns in the background showing the main idea of the brand. On the reverse side there is information about each species and the reasons for its extinction. On the ice cream stick there is an inscription "Thank you!" emphasizing the simplicity of the pleasure of charity.