Smelly vote
Учасник: Not Perfect Vilnius
Країна: Литва
Блок/Конкурс/Категорія: A. CREATIVE COMMUNICATIONS / A01. FILM / A01-10. PR&CORPORATE IMAGE FILM
Нагорода: Shortlist
Рекламодавець/Бренд: Baltosios pirstines
Рік: 2026
Креативна команда:
Rokas Eltermanas - Not Perfect Vilnius - executive creative director - creative lead Marius Lukosius - Not Perfect Vilnius - creative director - idea Viktorija Senūtienė – Not Perfect Vilnius – art director – art direction Sniegius Lukas Mikšta – Not Perfect Vilnius – account manager Andrius Kirvela – Digital Creative director – AI artist
Креативна ідея:
In Lithuania, only 1 in 4 people trust their Parliament. 993 election violations in the last cycle alone. Not one political institution trusted more than it is distrusted. Not one. White Gloves (Baltosios Pirštinės) is Lithuania's independent election observation organisation. They had the data. They had 303 observers at every polling station. But data wasn't moving people anymore. So they made a film. With a very special character. A piece of shit buys a vote. Enters parliament. Takes his seat in the hall where Lithuanian independence was declared. Spots the fan. And hits it - deliberately - splattering the constitution and coats of arms on the way down. The character wasn't invented. Every democracy has produced him. Lithuanians recognised him immediately. So did everyone else. The film launched online. Major news portals covered it. Influencers shared it. Public figures amplified it. In the first days alone - 48,554 views, 125 shares, and people going directly to the donation page to support the cause. The campaign is still running. On digital screens. Before cinema. The final donation results come from the Ministry of Finance in July 2026. A joke became the most honest political statement of the year.