Telegram stickers for save communication of refugees at risk of human trafficking

Advertising Agency: Direct Media Kres Creative Director: Stanislava Ivkova Senior Copywriter: Teodor Manolov Art Director: Dennitza Cherneva Visual and Motion Graphics Art Director: Maria Cheshmedzhieva Account Manager: Nikoleta Mancheva Head of Strategy and Innovation: Dobromir Dzhurov

The Activate project together with Animus Association aims to strengthen the prevention of human trafficking by addressing Ukrainian refugees in Bulgaria. To inform them about all online traps with the warning message "Not everyone is here to help you" and the hashtag stop trafficking. Moving around the country, Ukrainian refugees communicate with each other mainly via Telegram. An important element of the campaign are specially designed stickers for quick communication. Each sticker includes the hashtag stop trafficking, through which refugees can find the platform of the National Mechanism against Trafficking with information about their rights, instructions on how to protect themselves and hotlines for help. The Telegram stickers are promoted through all social media groups related to the refugee flow, organizations of Ukrainian citizens in Bulgaria and support groups. They have become a common means of communication, but also of protection against trafficking and malicious actions.