The Museum of Contemporary Emotions

Orderer: Finland Forward / Prime Minister's Office Head of Communications Päivi Tampere Senior Specialist in Communications Johanna Kaprio-Papageorgiou Communications Specialist Alma Snellman Communications Specialist Jenny Thuneberg Communications Specialist Tiina Varhee Creative Agency: hasan & partners Oy  Account Director & project management Nina Lallukka Creative Helinä Leppänen  Designer Diana Sanchez UX Designer Alessia Crupi  Copywriter Noora Kirjavainen Production AD Ilona Ahokainen  Production AD Johanna Puolakka Production Copywriter Essi Raivio  Animator Jesse Heinilä Animator Amelie Durez Film Production: hasan & partners Oy  Producer Petri Österlund  Director Sera Martikainen Director of Photography Ville Lahti Camera André Demony Recorder Toni Ilo Chief Lighting Technician Kenneth Wenström Spark Jaana Viertola       Editor Antti Jääskeläinen Audio Engineer Aksu Soini, El Camino Oy Helsinki - photo       Producers Niko Waaralinna ja Petri Österlund Director Tuomas Salminen Photographer Mika Orasmaa Media Agency: ToinenPHD Oy  Event Agency: Tapaus Oy  Technical execution: Into-Digital Oy        Data-analyze: Aitomation Oy Data:  Meltwater Finland Oy,  Google Finland Oy,  Tilastokeskus   Soundscape: Markku Mäkelä Sound Production: ElCamino Helsinki Oy Project Manager Niko Henttonen  Sound Sakari Karjalainen Voice Actors Laura Mattson  Heidi Görkman  Anton Norrback  Maria Hägglund Diana Sanchez Marc Stevenson  Aapo Riihimäki  Tiina Varhee Heta-Leena Sierilä Fela Patel Tiamari Nyman Images    State of Emergency 2020 -project  Anna Kuokkanen  Annika Pitkänen  Eeva Anundi  Elias Lahtinen  Emilia Anundi Erkki Lampén Heedo Lee Heli Blåfield Hertta Kiiski  Heidi Holma  Janne Savon  Jonna Öhrnberg Juho Liukkonen  Jukka Tarkiainen  Katja Tähjä  Laura Talvitie Mikko Suutarinen  Milka Alanen  Pekka Hannila  Petri Huhtinen  Rebecca Watson  Samuli Ikäheimo  Sanni Saarinen Sanni Seppo Silla Simone Soile Kallio Susa Junnola Terho Aalto  Tuomas Aro  Uwa Iduozee Ville Maali   Finnish Culture and Arts Associations KULTA ry Summer of Arts 2021:    Riku Lievonen  Emotion Artworks Heta-Linnea Kovanen Illustrator and visual artist Janne Saarinen Artist Jenni Turunlahti Instructor of Literary Art Jonna Hyttinen Artist Terhi Adler Comic Artist Jirko Viljanen Artist Experts Dan Santamäki TYY student union council member and Affekti ry’s Chairman of subject organisation Tuulia Kovanen The Federation of Mother and Child Homes and Shelters Expert of the violence prevention work Suvi Laru Executive Director at Parisuhdekeskus Kataja ry, Psychologist, Psychotherapist  Niko Pyrhönen, Researcher Maaret Kallio,  Psychotherapist  Mari Pulkkinen, Grief Researcher Markku Partinen, Sleep Scientist Riikka Nurmi  Mieli Ry, Expert Mental health promotion on early childhood education and school Other executive persons and parties Mieli ry Relationship Center Kataja ry The Federation of Mother and Child Homes and Shelters Kulta ry Finnish Museum Association Ashur Munge Topi Leikas Samy Wilkman Katariina Harteela

BACKGROUND Finns are emotionally introverted. According to the Happiness Research Institute, we rarely rank highly on emotional expressions. We are stoic people, reserved about our emotions. And as the pandemic isolated our nation indoors, we also hid our emotions even deeper. CHALLENGE The Finland Forward project coordinated by the Prime Minister’s Office aims to support the ability of people and society to cope with crises and strengthen psychological resilience through communication. Their goal is to offer emotional support, help build trust among communities and create a channel for assistance and support.  BRIEF How can we support the ability of people to cope with Covid-19’s crisis and strengthen psychological resilience through communication? INSIGHT According to experts, the first step in recovering from any crisis is understanding our emotions. The experience of being heard and seen is an important factor in maintaining psychological resilience. EXECUTION Based on the insight, we wanted to create a platform that would encourage self-reflection within the broader context of the pandemic phenomena. Our strategic approach was not just to archive the emotions triggered by the Covid-19 pandemic but also to help people reflect on them and raise attention to its psychological and emotional impact. We launched the world’s first museum dedicated solely to pandemic emotions. The Museum of Contemporary Emotions is a virtual museum combining science and art to document the monumental developments of a pandemic and record the feelings experienced by Finnish citizens.  The Museum draws on the academic theory of six primary human emotions: anger, surprise, disgust, happiness, fear and sadness. Visitors traverse the pandemic through an interactive timeline from which they can visit behaviours, like toilet paper hoarding.