The tandem e-scooter

Creative agency: idealers Creative CEO: Vadym Kozedub Creative Director: Oleh Svyshch Head of Strategy: Roman Zotov Strategist: Arthur Boshyan Creative Copywriters: Vitalii Katan, Liza Kulbachko Design Director: Darka Kurova Designers: Karina Khanakhbieieva, Kateryna Periashvili Project Managers: Anastasia Hlotova, Anasteysha Sambora Client: Bolt Regional Marketing Manager | Eastern Europe: Serhii Kostia 
 Marketing Manager | Ukraine: Liudmyla Kviatkivska Marketing Specialist | Ukraine: Dmytro Yermolenko Production: Manifest CEO: Hryhorii Shevchenko

Most riders — mainly young people — do not see e-scooters as real vehicles. They see them as entertainment. This is why they often become offenders on the road. Bolt created The Unoffenders School to teach riders the rules of the road. We turned boring learning into a fun experience. We launched humorous videos to encourage riders to follow the rules and invited them to enroll in the school.