Tomorrow will be

Team: Client — Nova Post (Нова пошта) Pavlo Daniman — Chief Marketing Officer Olha Paprotska-Matusiak — Head of Brand Marketing Fedoriv agency Vika Klochkova — Brand Leader Andrii Latanskyi — Strategist, Copywriter Vladyslav Voznyi — Copywriter Olya Pozharska — Art Director Ira Denyak — Project Manager JOY Film Antonio Lukich — Director Anton Fursa — DOP Anna Varro — Executive Producer Nataly Trofimova / Ira Shmоtolokha — Line Producers Yasya Golovko — 1AD Andriy Naumchuk — Production Manager Sergiy Bilak — Location Manager Asya Sutagina — Make up / Style Danil Dubrovskiy — Set Designer Alla Samoilenko — Casting Eugen Shulimov — Main Hero Hanna Miachenko — Main Hero Valeriy Butkov — Gaffer Yuriy Reznichenko — Edit Vitaliy Kandyba — Sound director Rodymka (Nazva & Tember Blanche) — Soundtrack 46&2 — Post-production Valentin Vernigor — CC Danil Privet — Photographer

We made an emotional video based on a true story during the Christmas holidays. The idea was to demonstrate that Nova Post is there for people, and they can rely on the company and entrust it with the most precious things. The video starts with a young woman packing a parcel for her husband, who is deployed on the front line. She packs clothes and a bunch of freshly made home-baked pastries. Then she puts it in a Nova Post parcel locker. When her husband opens the parcel, he is up for surprise news: packed with his gloves is a positive pregnancy test. Voice over: Tomorrow will be! Nova Post. Delivery of the Future. – The response was the strongest we had ever seen throughout the brand’s history: 12.5М reach and 2.4M engagement. Viewers expressed gratitude in the comments, saying the video brought them to tears. – Daily shipments hit an all-time high: 1.9M parcels per day after the start of the campaign. – Despite the population displacement and temporary loss of territory, annual parcel shipments exceeded pre-war levels by 20%. – Nova Post is now Ukraine’s best-loved brand. And it keeps supporting Ukrainians every day. So, tomorrow will be!