Trash Hunter Game
Учасник: Vertigo
Країна: Україна
Блок/Конкурс/Категорія: C. POSITIVE CHANGE / C02. POSITIVE CHANGE – NON-PROFIT / C02-13. SUSTAINED SOLUTION
Нагорода: Shortlist
Рекламодавець/Бренд: Pernod Ricard / No Waste Ukraine
Рік: 2021
Креативна команда:
Verigo Agency Mark Kushnerenko - Art Director Max Balashov - Head of art Marianna Murashko - Creative Director Dmitriy Lukianchuk - Copywriter Anastasiya Goncharova - Account Director Maria Vorotnieva - Account Manager Kirill Tyshkevych - Co-Owner Vertigo Vlad Didenko - Web Director Pernod Ricard Anton Yeliseyev - Legal & Public Affairs Manager No Waste Ukraine Anna Yabluchna - Communication Manager Eugeniya Aratovska - Founder and CEO
Креативна ідея:
It is the first educational digital project in Ukraine that teaches sorting and responsible consumption. Trash Hunter is an online game that proves that sorting trash isn't as hard as it sounds. The game is like an interactive online sorting guide. In short and interesting form it provides basic information about the household waste that users may find useful. The game offers the user to turn into a space eco-ranger and save the galaxy from the garbage threat. To complete all the missions, you need to feed 29 garbage monsters and 6 of their big bosses. Each monster's food is a different sort of packaging. A player should feed monsters wisely, otherwise, the rescue mission will fail. Boxy, Packaginey, Polystyrene, Glassik - each monster has its own story. All information about sorting and responsible consumption is presented in a storytelling format. To test their knowledge in the final mission, each player needs to swipe the correct package from the common pile of garbage into the throat of the garbage monster. In 4 months of cooperation, we went a long way: - developed game mechanics - structured all the texts - created UX/UI components - designed 35 characters and 64 garbage objects - programmed mechanics and engine - tested gameplay a dozen times - distributed press releases - launched digital ad campaign Game made waste sorting more convenient for thousands of people.